Amish Markets - SIGH

SIGH - things like this really frustrate me, to be honest.  New York City has a chain of upscale markets (started by a Turkish immigrant) called "Amish Markets".

You can read about them here.  Why do they frustrate me? Such stores/enterprises that have no connection to the Amish 1) dilute the brand of anything that actually is Amish and 2) result in perpetual frustration for someone like me who actually authentically works with the Amish and tries to create real Amish-themed brands but doesn't have the deep pockets that Amish Market owners have or the Amish heaters, etc.  I'm not meaning to sound bitter, but it's just the rough reality of the business I am in.......

Re: Amish Markets - SIGH

Kzoosoo, I also come from a Middle Eastern background! Both sets of grandparents were born in Beirut, Lebanon.

Re: Amish Markets - SIGH

I think the store owner knew a good "catch phrase" when he saw one. I don' t know anything about him, but I do wonder if he felt that naming the stores "Amish Markets" was no different than how stores are designated in other countries. If in Istanbul, you may find an "Anatolian Market". There are several different regions of Turkey named "Anatolia" and they are on the eastern part of the country, and the foods are different than in Istanbul, which is in the west. This store would provide those who may have come to Istanbul to work with foods from that area they had moved from. When this Turkish gentleman came to the USA and wanted to start a business, he had enough business smarts to ask what was needed. I'm sure that someone, probably more than "one", told him of going out of the city and to PA and visiting real Amish markets (he may have done so himself) and purchasing wonderful foodstuffs. So, he opens a store with a name that will "sell", but since he wants to have foods to entice all of his customers, a little of everything gets thrown in the mix, and Voila! another multicultural deli is born. He doesn't realize that he is dishonoring anyone Amish by using the name, he just knows what sells and apeals to his customer base.

I am not sticking up for him by any stretch, but comming from a very mixed Middle Eastern/European family, I know how things are preceived and conceived. I do understand everyone's frustration over this, but I also believe that the New York shopkeeper is clueless about what is it to be Amish. If he did know, he would have called it "Al's Country Market" or something close! (and probably not been as sucessful)

Re: Amish Markets - SIGH

Kzoo, I think your analysis is probably right on...and I wouldn't even go so far as to say he is "dishonoring" the word "Amish" as much as "diluting" it....

Re: Amish Markets - SIGH

Middle Easterners are VERY respectful about most religions, but if he understood that "Amish" is a religious conotation, and not just a name for a group of people who live a certain way, he would believe/realize that he had dishonored them. You can be a Turk, or you can be a Kurd living in Turkey, and you might not even get along, but you are probably both Muslim, and therefore "brothers". If I were a Turkish Christian, and I lived there and opened up food shop, I would not sell pork products because I would be dishonoring my Turkish and Kurdish neighbors by going against their religious beliefs. That is how it is understood and why I wrote "dishonor" instead of "dilute". I understand why you are using "dilute" and agree with you, but I was just trying to give you a cultural explanation of the situation. Thanks Kevin for letting me write this, I appreciate it. 

Re: Amish Markets - SIGH

Double sigh -- not only do they use the name inappropriately, but the writer of the article can't see that it makes a difference.  I really do like the thougt of a Chinese resturant being named "Jewish Deli"  Cool  What? That would be a problem??  -Kay

Re: Amish Markets - SIGH

Ummmm, when was the last time Lovina served hummus? I don't even know what that is. I have seen /heard it mentioned in alot of places,but....It is a shame that unscrupulous people want to make money off the Amish(Not Amish, but it doesn't matter)!! Don't these "buffoons" realize that Amish is a religion? Oh, wait! I think I will open a shop and sell "Baptist" food. Sarcasm aside, that is how ridiculous they sound. You have every right to be upset,Kevin. You are showing the Amish way in a most respectful and humble manner. I am sorry that in monetary value that you don't get what it is worth. I guess that you just have to remember the good that you do, and know that someday, somewhere, you will be rewarded.(I know, it is way easier said than done!). Rest assured, your friends here APPRECIATE what you do!!! Thanks a whole bunch!!!!!

Re: Amish Markets - SIGH

Barb, thanks for your understanding of my frustration.....I think your points are spot-on.....

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